What’s your USP (unique selling point)?

You and I, and everyone of us has a USP. There is no age, sex, education, race, colour that can alter that fact. The one qualification we all have is being unique. Even identical twins are individually unique in being the other half. No one can be you as much as you can.

It is when you fully understand the importance of this statement that you can have the certainty of being successful at whatever you choose to do. You have to choose the thing that drives you. You cannot consider anyone else’s opinion because only you know what excites you.

You may come from a long line of doctors or farmers or musicians, so everyone tells you the benefits of following in their footsteps. This is fine if it excites you. But not because you want to please others or get an easy meal ticket. The meals may be easy, but your life won’t be lived.

This life is a gift. A magical gift that can be either wonderful or miserable depending on how you choose to use it.

When you figure out your USP, you will be a magnet to all those who benefit from your skill. You won’t have to go look for them. When you are in tune, the universe will seem to conspire to lead them to you. You will have harmony.

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